One of the most difficult aspects to being a small business owner, entrepreneur, or artist creating content for the world to see is obtaining that audience. There are so many websites and articles out there that claim to hold the secret or the answer to this issue, but unfortunately, it is a rather nuanced discussion that should be had. You see, a lot of it inevitably comes down to marketing.
When I say marketing, though, just remember that it can take on a few forms. It is not all about the traditional definition of the term, especially as we move further and further into the twenty-first century. The internet has changed a lot of how this works, as you can learn about here: https://www.forbes.com/sites/ajagrawal/2016/02/15/how-the-digital-age-has-changed-marketing-channels-forever/?sh=6dad9f7f680a.
Event Hosting: Why it’s a Good Idea
Whether it is at local bookstores or on a social media platform like Facebook or Instagram, there is something to be said for hosting events as someone trying to garner more of a client base or audience. Of course, with the popularity of Zoom and other video chat platforms, we can also make these events a bit more exclusive.
Before we delve further into that, though, let us get into why these events are a good idea in the first place. Getting our name out there is never a bad idea, when we start to think about it. Besides that, though, what else is there?
One of the biggest aspects is that you can create a community. Building one around your works or the services that you offer might sound like a long shot but trust me when I say that it is really not! You can take a peek at Dan Lok for an example of this in real time, if you are still feeling uncertain.
In addition to that, it is one way of increasing the overall recognizability of your brand. This is something that has become even more important with the rise of social media –with the number of mascots that have famous Twitter accounts, they get a lot of attention. When you are the one hosting a talk or some other sort of get together, the eyes will all be on you.
On a final note for this section, hosting like this provides you with an opportunity to demonstrate the “personality” of your brand. So, that could include the values that you hold close to your heart or the causes that your organization seeks to support. It is an opportunity to put your best foot forward and present yourself to the world!
What’s the Deal with Ticket Sales, then?
Something to keep in mind here is that this can take the form of a virtual event or a physical one. For both, if you are planning on keeping track of attendance and gaining revenue via ticket sales, you may want to check out resources like this one. They can offer some additional perspectives on how it all works, since when you first start out it can be rather complex.
One sticking point for many people seems to be how to price admission tickets. This is a difficult question to answer in a blanket statement sort of manner, considering everyone will feel differently on it. In general, though, the rule of thumb that I follow is to balance accessibility with profits.
You can price them for a thousand dollars each, but it is unlikely that anyone will want to come to your event (depending on who you are) if you set it so unrealistically high. However, on the opposite end of the spectrum, if you only charge one dollar per admission, you may not be able to break even – let alone make a profit.
So, as you can see, there are a few different considerations to remember as we plan something like this. The hard work can make some people question if it is really worthwhile. However, thanks to all of the benefits that an event can bring to our brand or public persona, it is hard to argue against them! As long as you examine all the details as you proceed and do your best to make it reasonable, you should be able to find success!
