If you’re managing an online publication, you know how hard it is not to get bogged down in the details of the day-to-day and lose sight of the big picture. One way to take a step back and refocus is by outsourcing some of your content writing — freeing up your time and energy to focus on attracting traffic. But when and how should you outsource content writing? What are the best places online for hiring writers? We’ll cover these questions in this article.
When should you outsource content writing?
For a business, content is the fuel that keeps its customers coming back for more. A website content marketing strategy is the most effective way to bring more traffic to your website, generate leads, and increase sales. However, creating content is time-consuming, which is why many companies outsource content creation to professionals. But how do you strike the right balance between outsourcing content writing and using in-house writers?
Here’s a quick guide for when you should and shouldn’t outsource content creation.
Yes, you should outsource:
- You know that you’re not a skilled writer and that you need help.
- You need a professional to help you write and present content that is clear and free of errors.
- You’re writing content for a different language and need to hire a bilingual writer.
No, you shouldn’t outsource:
- You already have writers on your team who are capable of creating high-quality content.
- You’re more interested in writing the content yourself.
- You are writing content that’s very technical or that requires specialized knowledge.
The fact is, you should outsource your content writing when it starts taking up too much of your time. When you have to take time away from other more essential tasks to do the writing yourself, it’s time to start looking for someone to take on the task full-time. It should be noted that the quality of the content matters too. If you’re not willing to put in the time to ensure that you write well, then you’re not going to be willing to put in the time to ensure that the content you’re paying someone else to write is also of high quality.
Where to find quality writers for your articles
This is an article where you’ll get tips on finding writers for your articles. First, you start by searching on the Internet. It’s easy to find writers for hire on freelancer sites or outsource content writing with Skailed and similar companies that have trained in-house writers and other quality services. In order to hire quality writers, prepare a test with an outline for a test article. Pick writers who can follow directions well and write an article that is well-written and has a good flow. The best articles are usually written by a writer who has a passion for their craft and loves writing!
Quality writers are key for your article writing business because you need to stay at an industry-standard level. It might be difficult to pay the rates you’d want for your articles, but it’s better to have a low-paying article with better content than a high-paying one with subpar content. Luckily there are freelance websites that don’t charge you a fee to submit your project, and then you can pick the writers that you like best.
How to train your writers so they can write like your in-house staff
Training your writers to write like the in-house staff is vital to success in today’s digital landscape. By letting your writers know the ins and outs of your business, they will be able to write more in-depth pieces that can help grow your audience and therefore increase revenue. Let’s go over a few simple steps you can take to train your writers in a way that will improve your business in many ways.
Let them know all the ways your business works. Not all writers will need the same knowledge, but it’s a good idea to let them know about your company’s history, mission, and goals. In the following steps, you can help them write content that will appeal to your core audience.
- Train your writers from the time they come to work for you.
- Show them the software.
- Give them a training manual.
- Make a schedule for your writers, including a daily schedule.
- Be open and available to answer questions.
- Be a good manager and a good boss.
- Inspire your writers to do their best for you!
How to avoid common mistakes when outsourcing content writing
It can be a daunting task to figure out how to find the right content writer for your company. There are plenty of pitfalls of hiring a content writer online. Some of them include: choosing the first one you see, choosing the cheapest one, and not doing any of your own research. Instead, you should research all of the possible writers based on your budget and choose the ones based on the quality of their writing and how well they follow your specifications!
Most importantly, make sure you talk to your writers. If you already have a writer or are getting one through a company, you should briefly go through the project’s goals with them. This will help the writer understand what the content will be used for and how it will be used.
Also, briefly go through the project’s goals with the company that you’re working with. Make sure that they will provide you with a reliable writer that will do an excellent job. Make sure to give the writer plenty of time to complete the project. If you do these things, you’ll avoid common mistakes when outsourcing content writing!
