It was a decade back when the eCommerce bug struck the world. However, it took some time for the customers to start buying things online. As more players entered the eCommerce fray, the competition kept shooting up.
ECommerce stores had to find new and better offers to outdo their competitors. Overall the customers benefited as the eCommerce giants pampered them.
As time progresses, there will be more visible changes introduced. Here are the top eCommerce trends you must watch out for.
Using logistics help
Earlier the shipping times for each product were humongous. The customers had to typically wait for a week or so before they received the product. However, the latest trends suggest making life easy for the shippers.
ECommerce companies are turning to eCommerce 3PL for quicker shipping of items. Sometimes the products are delivered within a day of booking which is another bonus for the over-eager customers.
Buy now pay later
The idea of Buy now Pay later is straightforward. Customers buy the product and pay for it in one go or interest-free installments over a while. The eCommerce companies want to encourage the customers to shop without any worries.
BNPL reduces chances of cart abandonments, boosts sales, and hastens the checkout process.
Loyalty programs
With so many eCommerce companies in the market, it is tough to retain customers. Enter the concept of Loyalty programs, and customers are bound to stay. The regular customers are rewarded for their purchasing again and again from the website.
These rewards could be in different forms. Cash backs, discounts, freebies are just a few of them. They help in improving customer retention, increase sales and improve the word of mouth for your products.
Environment sustainability
Achieving eCommerce sustainability means focusing on building an environmentally friendly brand. It adopts practices that are in sync with keeping the environment protected. These could include green packaging and eco-friendly shipping habits.
Not only is doing this right for the Earth, but many customers are strong advocates of the same. Two eCommerce giants, Amazon and Apple, are investing heavily in the environment, and others will follow suit.
Video marketing
Video is a rage these days, and marketers don’t want to feel left behind. ECommerce giants are also adopting video leveraging in their product details. Some of them are even showing 3D displays of their products.
At the same time, others are using AI to show how the product would look on the user. As time passes, there will be many more innovations in this field. The result would obviously be a happy and contented customer.
Conclusion
ECommerce is ruling the roost these days. Sellers are making huge profits, and customers are enjoying the attention bestowed on them. The trends mentioned above will keep expanding in the future as well.
Customers will be pampered more, and this industry will show continual growth. As the competition in the market increases, it will be a clamor for who can convince the customer better.
