When Snapchat entered the social media landscape in 2011, it wasn’t long before the platform exploded in popularity. In a digital world with minimal privacy, the ability to send disappearing–or as Snap likes to call it ephemeral–messages was a game changer.
Since then, Snapchat has continued to grow and evolve, adding new features and capabilities. And with nearly 500 million active users and a wide variety of engaging functionalities, it’s no surprise that Snapchat marketing is one of the hottest trends in social media advertising.
As we move through 2022, here are some emerging Snapchat marketing trends to keep an eye on:
More brands will use Snapchat Lenses and AR filters.
There’s no doubt that augmented reality (AR) is rapidly becoming one of the hottest trends in the marketing world. And with good reason – AR provides brands with an immersive way to connect with their customers and promote their products.
One of the most popular ways to use AR is through Snapchat lenses and filters. These fun and interactive filters can be used to promote a brand or product, and they’re also a great way to generate buzz on social media.
According to a recent statistic, 63% of Snapchat users use a lens or filter every day. With numbers like these, it’s no wonder that more and more brands are turning to Snapchat filters and lenses to reach their target audiences.
For that matter, Snapchat users can expect to see more and more AR and VR features as the app continues to develop.
There will be a greater focus on personalization and one-to-one communication.
As a social media application designed primarily for interpersonal communication, Snapchat is the perfect platform for personalization and one-to-one marketing.
In a world where customers are bombarded with generic, mass-produced advertising, personalization is key to standing out from the crowd. And Snapchat provides brands with the perfect opportunity to reach their audiences on a more personal level.
Previously, Snapchat released the “My Story” feature, which is a collection of photos and videos that can be customized with filters, stickers, and text. This feature is perfect for brands looking to create a more personal connection with their customers.
Private Snapchat Stories are a more recent addition that allows individuals to share content with specific individuals or groups. This is an ideal way to promote special offers and discounts, as well as to build relationships with customers and followers.
In between stories, advertisers are using short, 5-second video ads that play automatically and skip like stories. Before diving into the ads though, be sure to review the platform’s ideal Snapchat ad specifications.
News and political programming will become more prevalent on Snapchat.
In the past, Snapchat has been known primarily as a platform for sharing personal photos and videos. However, with half a billion active users, Snapchat has become a powerful tool for news and political organizations.
In recent years, we’ve seen an increase in the number of news outlets and politicians using Snapchat to reach their audiences. As we move into 2022, this trend is only expected to continue. The primary reason for this is that Snapchat is a mobile-first platform. This means that users are more likely to see and engage with content when they’re on the go.
Snapchat is evolving, and it is now becoming a destination for news and political programming. In particular, Snapchat is launching a new feature called “Discover” which will curate content from a variety of sources, including news outlets and political organizations.
This move signals a shift in Snapchat’s focus, and it is likely that we will see more news and political content on the platform in the coming months. For young adults who are increasingly using Snapchat as their primary source of information, this development is sure to be welcome news.
Snapchat ad integrations will allow for in-app purchases.
As Snapchat rivals mobile-first social media giants like Instagram, it is constantly innovating and introducing new features. One of the most recent additions is the ability to make in-app purchases through Snapchat ads.
This new feature will allow businesses to take advantage of the platform’s millions of daily active users. For example, a clothing retailer could advertise a new line of products and include a link to purchase them directly from Snapchat.
This would be especially beneficial for businesses that rely on mobile purchases, such as e-commerce startups. In-app purchases have become increasingly popular in recent years, as they offer a seamless and convenient way to shop.
By integrating this feature into its ads, Snapchat is positioning itself as a leader in mobile commerce. As was true with Instagram, this feature integration could have a major impact on the future of online shopping and how consumers interact with brands.
Advertisers can easily review the performance of multiple products.
The Manage Ads Table provides product-level engagement metrics for each SKU, allowing you to access them quickly. It’s simple to spot which colors or styles are more popular than others, and you can also analyze organic engagement for your public profile.
This data is updated in real-time, so you can always see how your products are performing. Additionally, you can use the “Filters” function to narrow down your results and focus on specific products or time periods.
By taking advantage of these features, you can quickly and easily review the performance of multiple products and make informed decisions about your advertising campaigns.
Final Thoughts
As we move into 2022, it is clear that Snapchat will continue to be a powerful force in the social media landscape. With its unique features and growing user base, Snapchat is poised to make a big impact on the way businesses market themselves. These are just a few of the emerging trends that we can expect to see on the platform in the coming year, and the future for Snapchat video advertising is nothing short of exciting!
