If you are a website owner, choosing the best ways to generate organic traffic to your website can be tedious. But, running digital advertisements on your website is a great option to generate a steady income for your business.
Ad networks are beneficial for both an online business owner and a publisher renting out ad space. They help explore inventory monetization techniques. Read on to know more about getting maximum ROI through advertising networks.
What is Advertising ROI, and How is It Calculated?
As online marketing strategies are gaining popularity, digital advertisements are ideal for selling your products and services online.
According to Statista, around $365 billion were spent on digital advertising in 2020. The revenue generation from digital advertising is expected to cross $460 billion by 2024.
Calculating the profit generated from your online marketing campaigns is essential. It helps improve your business strategy and lure potential customers to your website.
ROI calculates the net profit you make after investing in an online advertising campaign. The formula to calculate advertising ROI is ROI=profit/investment*100.
There are three main digital advertising techniques:
- Digital marketing using mobile video ads.
- Native advertising includes publishing paid content in online newspapers and magazines.
- Automated programmatic advertising can customize your ads depending on business goals and target audience.
Features of Best Ad Networks That Can Increase Sales
Here are a few features that you should consider while choosing the best ad networks for gaining maximum profits from online ads or renting ad spaces.
Check for Variable Advertising Business Models
Ad networks offer different advertising models like Cost-Per-Mile (CPM), Cost-Per-Click (CPC), Cost-Per-Install (CPI), Cost Per Action (CPA), and Cost Per View (CPV). As a publisher or a business owner, you can choose the best affordable model to place your ads on the web space.
Selecting the suitable model according to predictable traffic and target audience can help you increase ROI with digital ads.
Select the Right Type of Ad Network
Different ad networks work according to the client’s business goals, target audience, favorable ad formats, and reporting options.
You can select premium or specialized ad networksto reach a broader set of audiences. They can provide more opportunities to buy or sell ad space in the digital business world.
As a publisher, you can increase your revenue by offering premium website inventory to leading advertising agencies. Ad networks provide digital marketing campaign optimization to gather more online customers.
They offer real-time analytics tools to help you check which ad spots are performing best and target your targeting options.
Provide Different Ad Formats
Global ad networks offer different advertising formats for business needs. These include pop-up ads, native ads, mobile videos, push notifications or interstitial advertisements.
They offer advertisers to find lucrative ad slots at competitive prices on social media platforms or relevant websites. An expert ad network provides reporting and measuring tools to access your expenses and returns from online advertisements.
It is essential to choose top-performing ad networks which implement the best lead conversion strategies. These come with advanced targeting features which can generate more traffic to your advertisements.