Tech

Best Features of Facebook for marketing

facebook marketing features
Written by Sarah Williams

Facebook is easily the biggest name on the social media platform. With recent acquisitions of Instagram and WhatsApp, the corporation has seen its fair share of fame. It would be foolish not to take advantage of this huge platform and Facebook has given us the full freedom to utilize their platform in a way you see fit (legal things of course!). Today, we will be taking a look into some of the features that Facebook has to offer which is every marketing professionals’ dream. In addition to these features, you can always opt to buy Facebook page likes from BuyTrueFollowers to enhance your marketing campaign.

Customise your page: Always pick a suitable template for your page based on the niche of your services or products. It is essential to maintain brand identity. This will make your page stand out. Make sure to pick the right theme. You can easily edit the theme of your page under the “Templates and Tabs” section in the settings menu.

Sharing exciting posts: Scrolling through the newsfeed you will come across some extremely unique content which you might want to share with others, only to never find it again. Well, Facebook has got you covered. With just a tap on the “save link” button, you can easily bookmark the content which you can later share with your audience. Any type of content can be saved using this feature. You can share your products or service posts from your personal profile also. But you need to have more followers on your profile, for that you can buy Facebook followers to gain authority quickly.

Facebook’s Free Stock Images: Facebook has over 25 million royalty-free images for you to use. These images are of very high quality and free. You can find tons of images that will suit the theme of your brand. You can use these images for your ad-campaigns as these look very professional.

Facebook insights: As the name suggests this feature is a very powerful tool that can help you keep a tab on your competition. Facebook insights offer a very methodical approach toward gauging your competition’s performance which you use to your advantage. The watch page button can be tapped to activate Facebook insights. With side by side comparison, you can easily tailor the best experience for your customers. And the best part is you can download an offline copy of the reports which you would want to keep for future reference.

Facebook Pixel: This is a very effective tool for your online marketing campaign. Facebook Pixel is simply a code that is uploaded to your website’s backend and this will take care of everything. It is essentially an analytics tool that can help you to monitor the performance of your ads. This is simpler than the traditional ads that you put up on Facebook and also will unlock several other features.

Post Pinning: This feature allows you to pin important posts to stay on the top of the feed. This makes sure that important posts don’t lose relevance as newer posts continue to be uploaded. Visitors will see pinned posts at the top on your page. This gives extra leverage to the post. You can select the “Pin to the Top” option to use this feature.

Facebook has a huge number of users, probably in the billions. Therefore, it only makes sense to take advantage of this crowd with the help of the feature that it provides. Hope this can help you to start your journey of online marketing.

About the author

Sarah Williams

Sarah Williams is a blogger and writer who expresses her ideas and thoughts through her writings. She loves to get engaged with the readers who are seeking for informative contents on various niches over the internet. She is a featured blogger at various high authority blogs and magazines in which she shared her research and experience with the vast online community.