The right pair of underwear doesn’t just keep you covered – it’s an opportunity to express personal style below the belt. From bold colors and patterns to next-gen performance fabrics, today’s underwear brands offer so many options beyond plain white briefs.
Let’s reveal the need-to-know trends taking men’s underwear fashion to exciting new places in 2023 and beyond. Upgrade your top drawer game!
Vibrant Colors and Prints
Move beyond basic black – color is making a statement in men’s underwear as a fun way to show off personality. We’re talking bright solids, color blocking with mixing and matching hues, and even energetic prints.
Brands like Shinesty and Jack Adams carry every color and crazy print imaginable – from flamingos to sriracha bottles. Or check out David Archy’s seamless collection with ombre shading. A little color goes a long way to turn underwear into a fashion piece. You also better browse through knobby’s men’s underwear selection.
Retro Inspired Styles
Many brands are taking inspiration from classic men’s underwear silhouettes of the past – think 50s and 60s boxer briefs in modern performance fabrics. For a retro look, Bn3th’s 3-packs of hipster trunks have thick branded waistbands that modernize a vintage vibe.
Or for more athletic retro flair, step into a pair of Shacke One’s racer-striped briefs constructed with contouring modal fabric. Vintage inspired yet innovative.
Next-Gen Fast-Drying Fabrics
New ultra-fine fabrics that wick moisture and dry in a flash are ideal for exercise and adventure. Brands like ExOfficio and Janji incorporate antimicrobial protection to combat odor as well.
Janji’s boxer brief features ultra-fine degree8 fabric woven from recycled plastic bottles – cool and unstinky even on long runs. While ExOfficio’s mesh boxer brief offers “ultra-wicking” airiness perfect for hiking, traveling, and everyday. The ultimate in quick-dry comfort.
Sexy Sheer Styles
Sheer underwear that leaves little to the imagination is surging in popularity, letting guys show off their assets in cheeky style. The Naked brand offers sheer “sexy pants” styles constructed with micro modal fabric that’s incredibly lightweight and soft.
Or for those daring enough, transparent “naked” underwear like the popular David Archy’s line provides minimal coverage without full exposure. Revealing while helping avoid visible panty lines.
Focus on Sustainability
Today’s brands increasingly aim to utilize recycled materials, sustainable textiles, and ethical manufacturing. Package Free Shop sells 100% biodegradable bamboo fiber underwear packaged plastic-free.
While Culprit also uses eco-friendly bamboo viscose fabric along with recycled plastic packaging. The focus on sustainability influences materials, processing, packaging and even shipping.
In summary, men’s underwear fashion is finally breaking free from boring and going bold. With the undie world your oyster, it’s time to add personality, artistry, comfort and eco-consciousness to your top drawer. Change the way the world sees you – starting with your underwear.